During his talk, Andrew will consider that reaching your strategic vision is all well and good if we can keep the wheels on; the challenge is focusing on your long-term strategic aims whilst managing short-term operational demands. It may seem like one step forward and two steps back, but a relentless focus on the culture of your organisation can help you maintain momentum. As Heads, he believes, we are both strategic leaders and operations managers, but our most important role is culture architect.